UPDATED ON: May 1st, 2015
CARTERSVILLE, Ga. – FeraDyne Outdoors, LLC, has announced the acquisition of Tru-Fire Corporation based in Fond du Lac, Wisc.
FeraDyne President and CEO Rich Krause commented, “We are very proud and excited to add Tru-Fire to our portfolio of industry-leading brands. The quality and innovation that the brand is known for is a natural and complementary fit to our other brands. The Tru-Fire brand helps us extend our strategy of offering the best performing and most innovative archery brands to our consumers and retail customers and expands our portfolio of premium, trusted and innovative outdoor brands. We intend to continue building the business through both new-product development and acquisitions. We are 100-percent focused on delighting and serving our customers.”
Steve Tentler, president of Tru-Fire added, “We believe that the folks at FeraDyne are going to continue to do great things with Tru-Fire, and they will take the brand and the category to new highs with their innovation and marketing programs. In our opinion, they will be terrific for the business and our customers.”
FeraDyne Vice President Sales and Marketing Jon Syverson added, “We are absolutely thrilled to bring such an important brand into the fold. We can now offer our customers the very best mechanical broadheads, fixed broadheads, lighted nocks and archery releases available in the industry.”
Terms of the transaction were undisclosed.