There’s some buzz stirring around the country music and hunting industries over the recent move by Morgan Wallen and Eric Church to purchase and revitalize the Field & Stream brand. The USA Today, Rolling Stone, and Billboard have all weighed in on the news of big plans by Wallen and Church to bring back the rich tradition and legacy of the Field & Stream brand.
Field & Stream, established in 1871, was once a power house in the media world. It was the go-to magazine found in most any doctor’s office waiting room. It was the magazine that countless hunters read first thing in the morning while sitting on the toilet. There was even an apparel line and retail stores popping up around the country bearing the Field & Stream name. However, those days have come and gone. The Field & Stream magazine followed the new standard, trading in the print version for a digital format in 2020. Fortunately, thanks to Church and Wallen, the magazine is coming back to print, and there’s big plans on the horizon for making the Field & Stream brand bigger and better than ever.
“I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck,” says Church. “That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible. It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.”
Plans for the brand include bringing back the printed magazine, website, apparel company, and even a live music festival.
Colin Kearns, Field & Stream’s editor-in-chief since 2016, will remain alongside his editorial team going forward.
See more at www.fieldandstream.com
