You Dream It. Mathews Builds It.

If you’ve been watching outdoor TV in recent weeks, you’ve probably seen the catchy new commercial from Mathews announcing their new custom bow building opportunity for archers and bowhunters.

“You Dream It. We Build It.”

It’s the mission of their new campaign to deliver exactly what you’re looking for in a custom bow.

The process is actually surprisingly simple. You can custom design your bow in five quick and simple steps. Choose what bow you want, enter the specs for your personal fit, design your bow, customize bow, and get it ordered. It’s really that simple.

mathews bow builder string selection

Customize your new bow with seemingly endless options for string, cables, and accessories.

This fun and exciting bow building opportunity is sure to change the game when it comes to picking out a new bow. Gone are the days of being limited to what you find hanging on the store shelf. The options are endless! You dream it…Mathews will build it.


See more on the process at


  1. Jeff Holder says:

    They ought to be nice for $1000 per bow? They have priced a lot of us right out of bowhunting. I can buy 2 rifles for what one bow costs and a lot better range and won’t go out of style in 2 years?

    • Brodie Swisher Brodie Swisher says:

      Thanks for taking the time to read this post, Jeff. $1000 per bow is pretty standard across the industry for each company’s flagship bow these days. If that is out of a person’s budget, there are ample options available in a price range equaling half of that price. And that’s pretty standard across each company’s product line as well. It’s no different than any other product out there. You can buy the low end or the high end. But to say that a company has priced you right out of bowhunting is a bit of a stretch. If you’re a committed bowhunter, you’ll find a bow that you can afford. If you’re a gun hunter, you’ll buy a gun, or two, you can afford. It all comes down to commitment.


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