New for 2011, G5 Outdoors releases Prime bows. Prime bows are born of an attitude of uncompromising design and innovation. Prime features revolutionary “Parallel Cam” technology that rids the bow of cam lean and uncontrolled horizontal nock travel. Featuring 7000 series forged aluminum risers; Prime Bows come equipped with some of the strongest risers on the market today. For 2011, Prime Bows offers two models: the Centroid (34” ATA at 332 fps) and the Shift (30” ATA 332 fps). If you are in the market for a new bow this year, give Prime bows a shot and experience some of the finest made bows on the market.