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Mossy Oak Introduces NEW Infinity Camo for 2010

by Bow Staff 25. January 2010 03:18
Bow Staff

You want to see camouflage taken to the next level?
Introducing all new Break-Up® Infinity™

WEST POINT, MS – Mossy Oak, the industry leader in camouflage design, is proud to introduce its newest pattern, Break-Up Infinity. Featuring unprecedented depth, unequalled detail and elements with remarkable contrast, Break-Up Infinity truly offers hunters another dimension in camo.

"After three years in the development and perfection of our newest pattern Break-Up Infinity, Mossy Oak has redefined what pure, natural camouflage is," said Larry Moore, Director of Research and Development. "Break-Up Infinity has the greater depth of view and more realistic elements than ever before. Take the soft brown overall coloration and highlights of gray, tan and green, add in crisp shadows and the result is a camo that completely breaks up the human form yet blends in perfectly with any background. 

Our development team spent months in the field photographing and selecting the perfect elements and woods background to create an image that pulls you into the pattern as if you are standing in the middle of the woods and looking into infinity."

"Since 1996, Break-Up has been the industry leader, not just in volumes and market share, but in being the first to market with new design technologies and treatments. In 2002, advances in technology allowed us to make original Break-Up even more deep and lifelike, and we reinvented our most successful pattern." said Toxey Haas, founder and CEO. "Break-Up has been America’s best-selling camo several times over. We always knew that to continue a leadership role, the successor to this pattern would have to be something beyond special. Honestly, this new step in the evolution has wildly exceeded even our own expectations."

Each element in Break-Up Infinity – leaves, limbs, acorns and branches – was selected to create unprecedented realism and contrast to break up a hunter’s silhouette. Then they were placed over multiple layers of actual images from the woods to create a multi-dimensional depth of field unlike any camouflage ever created.

Break-Up Infinity is the first pattern ever that you can actually look into much the same way you look into the woods.

America’s #1 camo pattern just got better.

Look for Break-Up Infinity this fall on products from our valued partners.

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IT’S NOT A PASSION. IT’S AN OBSESSION.

 

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