Robinson Outdoor Products Names Swan Director of Marketing
Cannon Falls, MN, April 2012 – Robinson Outdoor Products, LLC, a leading innovator in scent control hunting apparel, liquids, and treestand safety equipment, has named Michael Swan to lead the company’s marketing and customer engagement strategies.
Swan brings extensive brand management and advertising design experience from his time in senior marketing roles across several industries as well as operating an advertising agency, Swan joins the Robinson team as it continues to diversify marketing initiatives.
“With Michel’s leadership, Robinson is poised to deepen our customer relationships, particularly in social media and video channels,” noted Todd Leidall, senior vice president and general manager at Robinson. “As a world leader in scent control apparel and hunter safety equipment, Robinson is committed to growing our business by delivering innovation and that includes our marketing initiatives.”
As director of marketing, Swan will be responsible for building and implementing strategies to drive customer awareness, retail growth and brand development. Swan also will also continue to strengthen Robinson’s strategic pro staff partnerships and media relations.
According to Scott Shultz, CEO at Robinson, Swan’s brand expertise will be critical to the continued growth of the company’s industry leading outdoor product lines. These include ScentBlocker® , Scent Shield® , and Whitewater Outdoors® as well as Robinson’s innovative safety product family, Tree Spider® safety harnesses, and LIVEWIRETM descent systems.
“Robinson’s 34-year history of innovation showcases our heightened level of commitment to enhancing the hunter’s experience – and that translates to our retail partners as well,” said Shultz. “With distribution through more than 2000 locations worldwide, we are focused on developing attire and safety products that work together to provide an unparalleled experience in the field.”
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