Archery Innovations: The Anchor Sight

Posted by: Josh Sturgill on Sep 23, 2012
Page 1 of 3

The morning started off like any other Saturday in August. My trusty alarm clock, A.K.A my black lab, went into action at daylight; which was an hour earlier than I actually needed or wanted him to. After failing to push the snooze button, which consists of telling the dog to wake up my wife, I finally decided to give in. Slowly, I made my way to the front door and stepped outside to greet the morning. To my surprise, the stifling heat of August had seemed to disappear overnight. In its place was something that felt like a cold October morning!
As goose bumps began to rise on my skin and every neuron in my body started firing like a child's race track at Christmas, I realized hunting season was just around the corner. Just like the environmental cues that cause ducks to migrate south for the winter, I felt the immediate urge to head down to the local bow shop and start preparing for the upcoming archery season.
While there, one product in particular caught my eye. It was the Anchor Sight by Archery Innovations. As it turns out, I knew a little about the product. Recently, I got to spend some time with Randy Baker; one of the partners in Archery Innovations. During the course of our conversation I learned a lot about this outstanding product. Here’s what I discovered.

Q: How did Archery Innovations get its start?

A: We have three individuals that are the owners of Archery Innovations. Lynn Asher actually created the anchor site ten years ago, and I have been shooting it ever since. The goal in creating this company was to improve accuracy in low light situations. Lynn actually started his career as a trouble shooting project engineer, so solving this problem was second nature to him.

Q: How is Archery Innovations different than other archery equipment companies that are out there today?

A: We are different because we have an Anchor Sight and other companies do not. We specialize in bow accuracy; our main goal is to make people feel more comfortable and confident with their shots. We give people more options in the way they feel most comfortable shooting, whether it is with one eye open or both. Ultimately, our goal is to provide the tools to make our customers more accurate and in turn more successful in the field.


The Anchor Sight is a revolutionary bow sighting accessory that allows you shoot more quickly and consistently than when using a traditional peep sight.

Q: I understand that there are three company owners, but how many are actually involved in the day to day operations of Archery Innovations.

A: All three of us are very involved in the business. I handle the marketing end and my involvement with hunting shows like Mathews’ Dominant Bucks TV and Whitetail Slam helps tremendously in that aspect of the company. Lynn Asher is the inventor of the Anchor Sight and is responsible for product development. Lastly, Chris Matzke handles all of the internal operational components of the business.

Q: What is the one thing about Archery Innovations that the public does not know, but needs to know?

A: Customer service…plain and simple. It is the one thing that we strive for and our current customers tell us that is one of the big reasons they like us so much. We want to treat everyone as if they are our only customer. We never want anyone to feel as if they are just a number when they contact us. Our goal is to make sure that our customers get everything they need, everything they paid for, and that we provide this service in a very prompt manner. We will do whatever it takes to make sure our customer service is second to none.

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Josh Sturgill
Filed under: Anchor Sight

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