SHE Outdoor Apparel is now available in nearly 400 retail locations. Small specialty shops, mid-level sporting good stores and several major chains are offering the company’s high quality fashions.
“Female consumers are driving the sales of our product. They are going into stores asking for SHE Outdoor Apparel,” says Brian Zaitz, CEO. “We are pleased that consumer demand has allowed us to expand the number of retail locations where SHE products are available.”
Pam Zaitz, President of SHE, explains their progress, “What began as an online venture, quickly expanded to 17 stores in our first year. Five years later we are in several hundred stores and growing rapidly. We began with the original SHE Safari collection. Since then we have added SHE Camo, SHE Upland, SHE Shooting, and SHE Style collections. More collections are planned. We want SHE Outdoor Apparel to be the ultimate clothing source for outdoorswomen.”
The designers at SHE, lead by Pam’s acute attention to detail and creativity, are focused on developing unique styles that fit the feminine form and perform above expectations. An elite team of women who make their living in the hunting and outdoor industry work hard to field test every garment and provide valuable feedback to assure the product meets strict standards.
“We are fortunate to have Olympic medal winning athletes as spokespersons in Kim Rhode and Corey Cogdell for our shooting line,” explained Brian. “You will also recognize the names of many of our pro staff, including Vicki Cianciarulo of Archer’s Choice; Kandi Kisky of Realtree’s Whitetail Freaks; Tiffany Lakosky of The Crush; Regina Brunson of Addicted to the Outdoors; Jodi Clark of Higher Ground Outdoors; Haley Heath of Family Traditions; Ginger Morehead of Stayin’ Safe; Hon. Julie Mogenis of Huntin’ with the Judge; Kelly Gotch of The Guide Series; Brenda Potts of SHE’s Beyond the Lodge and Louise and Eva Shockey of Jim Shockey’s Hunting Adventures.”
In addition to the television show personalities SHE has several industry professionals and prominent, national, female outdoor writers on their pro/advisory staff. A team of local pros comprise SHE’s regionally based field staff program throughout the country. “Not only is our clothing field tested by the best, it is field proven,” said Brian.