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Hi, my name is Bob Welsh and I’m from Firenocks and today I’m gonna demonstrate how the firenock goes on and off and change the battery out.  This is exactly how you’re shooting it out of a bow (demonstration) its activated and it’s going to stay lit for 24 hours; to deactivate it all you do is hold it up (demonstration), that’s that.   This is the nock itself, it’s got replaceable nocks, pull it out replace it the batteries are fueled replaceable and that’s the nock all together. Its 24K gold, its waterproof, shock proof, and rattle proof. It operates off of BD - a spring as soon as it’s activated it goes on and stays lit. (Demonstration) That’s the firenock.