Field Logic Acquires S4Gear
SUPERIOR, Wisc. (May 23, 2012) — Field Logic has announced its acquisition of S4Gear. The Field Logic family, which includes The Block archery targets, GlenDel Buck 3D targets, IQ Bowsights, Sure-Loc sights, X-Press bow presses and Apple Archery products, is excited for the growth that will come with the addition of S4Gear.
S4Gear makes outdoor products that get noticed—innovative, cutting-edge equipment that supplies an air of confidence to the outdoor enthusiast. S4Gear is dedicated to providing superior quality, craftsmanship, and technically advanced products that meet the demands of nature and those who tame it.
S4Gear launched 2010 with a single product, the Sidewinder Retractable Tether System. Since then, S4Gear has developed an array of great and innovative products including the JackKnife Smart Phone Bow Mount and the LockDown Optics Deployment System.
“We know that with our team behind the S4Gear name and products, we can take it to the next levels of innovation, consumer awareness and availability,” said Mike Weinkauf, executive vice president & CMO of Field Logic.
“The acquisition of S4Gear complements our overall offering of innovative outdoor products. This investment represents an important strategic opportunity to offer new and exciting options to all outdoor consumers,” concluded Weinkauf.
With the addition of S4Gear, Field Logic also welcomes Dayne Lester as part of the team. Lester served as S4Gear‘s vice president of product development and business strategies. He has been instrumental in transitioning S4Gear from Eugene, OR, to its new home in Superior, WI, and he will continue to oversee future sales and product development.
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