I'm not sure what this is made from, but it sure felt awfully comfortable!
I always get a kick out of camo undergarments. If you ever feel the need to hunt in your undies, Under Armour has you covered!
More Under Armour hunting base layers
Under Armour has really come on strong in the hunting market really, introducing even more new hunting apparel at this year's show.
Here's a good shot of the new Lone Wolf ladder sticks and how well they pack onto an Alpha Hang-On.
A good view of the new Lone Wolf ladder sticks fully assembled to 16 feet.
The new Lone Wolf ladder sticks stack together for safe and easy climbing up to 16 feet.
The new Alpha-Tech harness from Lone Wolf features easy asjustments and neoprene back and shoulder straps so it won't get tangled while you're putting it on.
The new flip-top climber from Lone Wolf was a big hit. The new seat design allows you to flip the seat up and out of the way while you are standing for added comfort.
The EZ-Aim has been improved for 2012 to now be compatible with trail cameras that have a 1/4-20 screw in the back of the unit, rather than on the bottom.
The EZ-Aim mount is a great way to secure your trail camera to a tree at virtually any angle.
A close-up of the cam system on the new Bowtech Insanity CPX.
A close up of the bottom limb pocked on the new Bowtech Insanity CPX.
A close up of the limb pocked on the new Bowtech Insanity CPX.
The all new Bowtech Insanity CPX bow, unveiled at the 2012 ATA show.
A close-up of the new roller guard on the Bowtech Insanity CPX.
Pat Hudak from Robinson Outdoor Products shows us the new Tree Spider Micro Harness, which weighs in at just 1.7 pounds
I'm not sure what's more exciting - opening day of the ATA show or hunting season!
You know you're at the ATA show when you see the monster Rinehart 18-1 stationed out front. Even Todd can't miss this one!
Country singer Josh Kelley put on a good performance from the crown at the Outtech show.
Bowhunting.com's own Cody "Big Shooter" Altizer on patrol for some new products.
An attendee at the Outtech Innovations show enjoying some of the complimentary food.
Todd Graf hanging out with our friends Jim Broberg and Brian Bychowski from Pine Ridge Archery.com
Another shot from the Innovations show
The night before the ATA Show begins, Outtech hosts a party to give attendees a first look at some of the new products on the market.
A new line of backpacks from Tenzing that are rough, durable and built to hunt.
The specs on the all new G5 Havoc broadhead.
A new 2" expandable broadhead from G5.
The new Head-Loc quiver from G5 is light weight, adjustable and easy to use.
These new fletching protectors from Sims clip around your arrow to protect your fletchings when in storage or transport.
A new trail camera for this year, the Eyecon from Big Game Treestands
The new Nitro stabilzer from Pine Ridge not only kills noise and vibration, but allows you to customize the look of your bow in up to 8 different color combinations.
These new heated insoles from Thermacell look like the "hot" ticket!
The New Products area allows ATA attendees to gather information about new products all in one place.
Another shot of the Hoyt Carbon Element bow.
The Hoyt Carbon line of bows was popular as always. Here is the Carbon Element on display.
The specs on the new Bowtech Insanity CPX.
The first shot of the new Bowtech Insanity CPX shortly after unveiling.
A few of the Gorilla girls showing off the new safety harness from Gorilla.
The new NAP Killzone broadhead features a 2 inch cutting diameter and a unique design that doesn't use spring clips to keep the head closed in flight.
The new Deep Six family of broadheads from NAP are made to work specifically with Easton Deep Six inserts for the ultimate in broadhead-to-arrow alignment and penetration.
The 3D Peep Sight is an innovative product that allows you to shoot upwards of 100 yards with your bow, while using your same sight and pins.
The new Digital Touch Glove from Rocky let's hunters use their smart phone without having to cut or damage their glove.
The new Buckeye Cam - ATSI is a tiny wireless camera loaded with useful features designed to maximize your scouting time.
KTech Designs comes out with an innovative new line of stabilizers available in black or Lost Camo.
New Scent Killer Gold promises to be even more effective than the original Scent Killer in 2012.
The Covert SLS from Carbon Express shoots bolts up to 355fps with 119 ft-lbs. of kinetic energy.
New "Turkey Thugs" turkey calls from Quaker Boy sound more realistic and are easier to use than ever before.
Lakewood Products design rugged, sensible bow cases for the Sportsman.
The Rifle Cam camera system attaches to nearly all hunting weapons to allow hunters to uniquely film their own hunts.
Tree Stand Up is a cool new product that keeps the legs from kicking out while you put up your ladder stands.
The Game Vector is a unique way for bowhunters to track wounded animals thanks to a compact transmitter and receiver.
The new G5 Head-Loc Quiver quietly, safely and securely stores your arrows during the hunt and in transit.
Brush Hawgz is a treestand concealment system with realistic leaves and branches that is sure to keep you hidden from wary whitetail eyes.
Pine Ridge Archery allows hunters to fully customize your bow with 8 different colors of bow accessories.