Company Profile: Pine Ridge Archeryon Dec 5, 2012
Listening to the sound of ATVs starting up along the ridges surrounding me, I knew exactly what time it was. It was “high noon” in the eastern mountains and that meant that most of the hunters in my neck of the woods were headed home for lunch. In years past, I too had often looked forward to this time of day; especially after an unproductive morning in the stand. The dull, seductive hum of those ATVs seemed to merge with one another to produce an alluring melody that lead straight to warm food and good fellowship.
However, as the tempting sound disappeared into the distance, I quickly regained my composure and convinced myself that remaining in my stand was the right course of action. It did not take long for that decision to pay off. Just below the old logging road I was perched above, I noticed something. It was a shadow. Like a ghost, it seemed to glide effortlessly through the impenetrable thicket; slowly working its way through various openings in the briars and saplings. Then, like magic the shadow emerged, revealing a monstrous 10 point standing just on the edge of the logging road. As the buck slowly moved into an open shooting lane, I felt the smooth glide of the string reach its perfect anchor point. My eye met the peep with absolute precision as the .010 pin settled in on the sweet spot. And just like a well-trained orchestra, every component within my archery setup performed in complete harmony to deliver the perfect “death ballad”.
Watching the beautiful buck sway and fall not more than 50 yards from my stand, I was amazed at the deadly precision of each component in my bowhunting setup. Like most hunters, I spend a lot of time and money preparing for that one opportunity. I also experiment with new gear that will make filling my tags a common occurrence. Recently I sat down with Brian Bychowski, the Sales and Marketing Director of Pine Ridge Archery, to discuss some new gear that promises to do just that.
Q: How did Pine Ridge Archery get Started?
A: We currently have three divisions within our company. Du-Bro Products, Inc. was formed by Dewey Broberg in 1959. This side of our business is the largest worldwide manufacturer of parts and accessories for RC planes and RC cars. Mr. Broberg was also an avid fisherman and when he saw the opportunity, he decided to develop our second division, Du-Bro Fishing. This division manufacturers tackle and equipment for Great Lakes and Coastal anglers. In 1997 Jim Broberg, who is the son of founder Mr. Broberg, decided to use his love for bowhunting to start our third division. That division is Pine Ridge Archery.
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He started Pine Ridge Archery in 1997 at the annual Archery Trade Association Show (ATA) with a product called the Arrow Inspector. Jim had been a diehard bow hunter for many years and it hit him that the propeller balancer that was currently being produced for model airplanes could be converted and modified to be used as an arrow spin checker. That was the product that launched Pine Ridge Archery. We have gone from that one product in 1997 to over 400 products currently.
Q: What are the founding principles of Pine Ridge Archery?
A: Because we are bow hunter ourselves, we strive for common sense in our products. If there is a product that we just do not want to use or that just does not make sense, we will not pursue that product. We are proud that we manufacture our products here in our factory. We do everything from the production to the packaging, so if there is ever an issue with a product, we get it taken care of very quickly. We provide our customers with common sense items, stellar service and quality American made products.
One of the new products for 2013 is the Feather Peep; an ultr-strong, lightweight, plastic peep that does the job of a regular peep sight without adding extra weight to the bowstring.