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NEW Reign Broadhead and why it Reign's supreme.

by Bow Staff 2. September 2009 15:11
Bow Staff

EP Hunting introduces new high-speed REIGN Broadhead.

Leave it to two innovative Michigan bowhunters to make the first substantial breakthrough in modern broadhead design. Mike Mix and Doug VandeWater are fairly average guys, but they had the vision and tenacity to look at existing broadhead design and realize that while bow speeds have climbed in recent years from the low 200’s to well over 300fps, broadhead design had changed relatively little. Through trial and error, the two created a broadhead that eliminates the problems inherent in current designs and at the same time capitalizes on the higher speed created by today’s “hyper-bows”. They introduced The REIGN broadhead at the recent ATA Show and were amazed by the positive response and industry buzz.

Two innovations separate The REIGN from other broadheads. First is a rather blunt looking tip called a SHATTERHEAD™. Razor sharp on four sides, but featuring a much steeper angle than other broadheads. In testing, the partners learned that at higher speeds, the tip was able to act similar to a mushrooming bullet and literally explode bone outward on contact, clearing the way for little or no blade damage upon entry. SHATTERHEAD™ makes excellent sense when you consider the high-speeds of today's bow. No longer do tips need to pry, penetrate or wedge through big-game bone. At 300 fps, a stronger, steeper tip can literally blow it out of the way.

The second innovation is a pivoting, single-piece, two-blade design that features a patent pending, spring-loaded ball bearing mechanism that re-centers the blade after it pivots to get past bone on shots where bone is not center-hit. These two hunters learned that a fixed or mechanical head is radically thrown off course when a single blade contacts bone. It either grabs or bounces and both actions radically change the intended trajectory. SWIVELTECH™ allows the blade to move, re-center for maximum cut and not be thrown off it’s intended path. The arrow carries more energy into and through the body cavity and provides bullet-true penetration.


The two features combined may virtually rewrite the book on broadhead design in an age of faster and faster bows. The head is available in100grains and is 100% Stainless Steel.

We hope to have more information on this exciting new innovation to the world of bowhunting, real soon.

Categories: Current News

More ATA Products from Primos, ASAT, Sims, and More

by Scott Abbott 12. January 2009 06:32
Scott Abbott

Primos added another call to their line up in the Little Big Roar.  This call is a scaled down version of the original Buck Roar.  This compact call features a wooden barrel rather than rubber, it also lacks the snort wheeze feature of it's larger counter part.  The Buck Roar has been my go-to call for it's ultra realistic deep grunts.  It is one of the few calls I have used where you can get great volume for longer calling without breaking up and sounding terrible.  I look forward to see if the Little Big Roar can live up to the original call's sound.

ASAT camouflage has a new 3D suit out that is identical to the ones from the past except for one feature.....  Snow camo!  The suit looks like it will fill a niche currently lacking in the market, a 3D winter camo outfit.  These suits are made of a mesh base with polyester "leaves" sewn to the mesh.  I have used the standard ASAT leafy suit for years and have always been extremely pleased with it's performance and durability.  Another great tool for those late season hunters.

Sims Vibration Labs is a company who revolutionized the way we look at reducing vibration and noise from our bow setups.  I can still remember when people said they would never put those "ugly mushrooms" on their bows limbs. Look at Sims today, the leader in sound and vibration control.  For this year a product of theirs I took notice of was the redesign of what may be the best selling stabilizer ever, the S-Coil.  They lengthened it, but removed material from four sections of it, now making it look more like a "+".  These "arms" should soak up more vibration than the old style working separately to cancel any oscillation separately rather than as a whole.

A totally new concept in broadheads was released, it's name The Reign.  This broadhead features a very impressive tip that they call the Shatterhead.  It appears that it would have no trouble breaking it's way through bone upon entry / exit.  What makes this broadhead so uniques is the blades actually swivel when they come in contact with bone to increase penetration and to keep your arrow's path true through the animal without it changing course via deflection.  The Swiveltech blades automatically recenter after contact with bone leaving a 1 3/8"s wound channel through the animal.  It is constructed of 100% stainless with a .03" blade thickness.  The two photos to follow show the Swiveltech blades centered and then offset.


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