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Jack Link's Jerky and Team Realtree Team Up for the Hunting Season

by Bow Staff 19. October 2010 03:14
Bow Staff

Jack Links and Team Realtree are teaming up this fall to give hunters a delicious, meaty snack.

Minong, Wis. — Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide, along with Realtree®
Camo, home of America’s most versatile camouflage patterns, now offers a snack that hunters simply can’t go into the wild without.

From August through December 2010, a selection of Jack Link’s beef steak products will be available in blaze-orange-colored packaging featuring distinctive Realtree Camo patterns. Just in time for hunting season, the stand-out blaze orange packaging adds extra visibility, while the beef steak offerings provide hunters with a satisfying snack to fuel their outdoor adventures. The pocket-sized packages are easily stored in a hunter’s field bag or jacket and require no refrigeration, allowing them to take Jack Link’s wherever the hunt may lead them.

“In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to Feed Their Wild Sides,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors.”

“Over the years Realtree has partnered with hundreds of companies on all sorts of cool, useful products,” said Realtree designer and president Bill Jordan. “But, I cannot remember more excitement around our office since we announced the Jacks Link's Realtree products. Our staff was already probably responsible for driving up the American per capita consumption of Jack Link’s jerky. It really is unbelievable how much we’re eating now. I know all the Realtree fans are going to be just as excited as we are here at Realtree.”  Jack Link’s blaze orange packaging is available in 2-ounce Original and Teriyaki Beef Steak products. 

Further, in anticipation of hunting season, Jack Link’s created a short “public service” video featuring its brand icon, the elusive Sasquatch (star of Jack Link’s award-winning Messin’ With Sasquatch commercials). In the video, which is currently available for view at youtube.com/mesasquatch and JackLinks.com, Sasquatch encourages hunters and all outdoor enthusiasts to stay safe while in the woods this hunting season, Sasquatch style.

JACK LINK’S BEEF JERKY – Feed Your Wild Side. Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s products are available in retail outlets worldwide.

Categories: Current News



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