In Part 1 of this 2 Part series, we discussed the importance of choosing a quality pro-shop when making a new bow purchase or when simply adding upgrades to your current rig. There is no denying the “networking” value of an archery pro-shop, not to mention the fact that finding a good one can drastically shorten your learning curve. However, as I alluded to in last month’s article, finding one can sometimes be difficult. When searching for a quality pro-shop, be mindful of the presence or absence of the following traits:
Good pro-shop’s not only help speed up the learning process for those who are new to archery, they also help veterans make sound decisions in equipment, shooting form, and everything else “archery” related.
Years in business –- Consider how many years the potential shop of interest has been in business before making a commitment. Undoubtedly, a pro-shop that is brand new is perfectly capable of providing quality service. Nonetheless, don’t assume that to be the truth merely because the sign on the front door says so. On the other hand, some businesses may not provide the best service, even though they have been around for quite some time.
Variety -- Some say it is the spice of life. To an archer searching for a good place to take his equipment, it is a symbol of foundation. Simply put, oftentimes a good pro-shop, one that is committed to the happiness of the customer, will not only carry a wide variety of bows, and accessories, but will generally have the necessary equipment on hand to “test-drive” products of interest.
Word Of Mouth -- When all else fails, hopefully you will know someone whom you can trust enough to point you in the right direction. If you happen to know an individual that takes their bowhunting and archery seriously, odds are good that he/she has already waded through the quagmire of imposter “pro-shops” and can quickly and easily tell you exactly where to start; or quite simply….whom to avoid.
Take a good, hard look at your pro-shop of interest and listen to what others are saying and you will most likely know if it is worth walking through the front door or not.
Sign of The Times
We live in a society that demands a quick turnaround. We order food, and we want it in no more than a few minutes; often less. If the wait is much longer, we become irritated. It seems that this attitude has found its way into the world of purchasing archery equipment. The trend these days seems to be to purchase a bow quickly from somewhere other than the pro-shop, thus saving a small amount of money, then, going into the pro-shop to have it set-up. Now, don’t get me wrong, I am all for trying to save money whenever I can, but to me, this isn’t the way to do it.
In today’s tough economic times it is understandable to look for ways to save a little money. However, in the long run, pro-shops will not only save you time and money sifting through faulty equipment, most shop owners “reward” their loyal customers in many ways you can’t put a price tag on.
Take my brother for example. Recently, he was in the market for a completely new bow setup. Devoting an entire afternoon to test shooting each model of interest, he easily narrowed the field down to one. Being the type who always looks for “a deal”, he quickly went online to compare prices with the pro-shop. After a little searching, he was able to find a source that would perhaps save him just enough money to buy a dozen, high quality carbon arrows. When he asked me what I thought he should do, I promptly suggested he forget about the money he thought he was going to save and give his business to the local shop owner. Why? Because, in the long run, he would gain more than the small monetary sum dangling in front of him.
After a little self-conflict, and despite the fact that the shop owner told him he could not match the prices he had found elsewhere, he chose the pro-shop----lucky for him. A few weeks after receiving his bow and getting it properly set up it was accidentally dry-fired. As a result, the string and cam both were ruined. Upon returning to the shop, expecting some lengthy downtime, he was pleasantly surprised when the owner informed him that he had a brand new cam on the shelf and would happily replace his damaged one. The bigger surprise came when he tallied up the price. Zero, zip, zilch!
When something bad happens, and your hunt or your season is in jeopardy, it is nice to know you have a resource that can get things fixed and get you back in the field as quickly as possible. How much is that worth to you?
Apparently, the owner had acquired the part for the same price through an arrangement with the company and decided it was only fair to pass along the savings to his customers. My guess is he now has a customer for life. Sure, it is easy and tempting to sniff out a deal and save a little cash, and I’m not saying one shouldn’t participate in such transactions. What I am saying, is make sure the money you are potentially saving is really worth it in the long run. Remember, sometimes the most important part of the deal has little to do with dollar signs.
In an ideal world, everyone who picked up a bow would have the technical know-how to perform any and every type of procedure necessary to insure optimal bow performance. However, you and I both know that isn’t the case. For the individuals just getting started in this wonderful sport or the guys who would rather let someone else handle “the technical stuff”----there is hope. It is called “The Pro-Shop.” Many establishments carry the name, but only a few actually fit the description. Hopefully, by now, you can recognize which ones are which.