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Day 2 ATA Show Updates

by Justin Zarr 11. January 2012 07:43
Justin Zarr

Day 2 of the 2012 ATA show is half over and so far today I've seen several more cool new products for this year. Once again, I'll let the photos tell the story. After all, the products are the real stars of this show.

Under Armour has really come on strong with some new hunting products that feature their own scent elimination technology.  As seen here, they also have a line of camo undergarments just in case you ever get the inclination to hunt in your undies.


The Bone Collector gang can always be seen at various booths, posing for photos with their fans.

One of the cooler products I've seen, this removable insert from Clean-Shot uses a small allen-head set screw to flare out the back of the insert and hold it in place.  This actually creates a stronger connection than glue, and allows you to easily index your broadheads to match with your fletching.

Here's Chipper Jones signing a few autographs as well.  Lots of autographing going on here!

There's always a crowd at the Firenock booth where people are anxious to see the new iBowsight.

Also available from Clean-Shot is this new bowfishing point with a built-in laser that allows for easier and more precise aiming.  It's activated by a magnet and only comes on when you get to full draw.

The folks at Muddy Outdoors are branching out with a bunch of new products, including this really cool Bloodsport string suppressor.  Instead of a traditional rubber stopper, the Bloodsport uses a series of brushes to cradle and silence your bow string on the shot.  I tested it out in the shooting lanes and the difference is pretty impressive.

S4 gear, known for innovative products like the Lockdown optics system, introduced the "Wingman".  This cool arm mounts in your tree and allows you to have a movable shelf where you can store you goodies like grunt calls, cell phones and even a drink.  Although it may not be practical for the run-and-gun type hunter, it may be a hit with the guy who likes to have the ultimate in comfort.  It even has a built-in arm rest!

Well, break time is over!  Time to get back to work.  More updates coming soon!

Day One Update from the 2012 ATA Show

by Cody Altizer 10. January 2012 07:16
Cody Altizer

For me personally, there are a handful of exciting days that I look forward to every year as a bowhunter.  Obviously, opening day is one of those days.  The first cold snap that triggers daytime buck movement coinciding with rubs and scrapes appearing in the woods is another.  However, there is one day that I am very privileged and excited to experience every year, and that is the first day of the annual ATA trade show.

A shot of the hundreds of bowhunters at the Outtech party last night at the 2012 ATA Show.

Josh Kelley performing at the 2012 Outtech Party!

The show technically kicked off last night with the Outtech party.  Hundreds of industry dealers, writers, television personalities and bowhunting insiders flooded the convention center to enjoy some sneak peeks at new products, a live performance by country music star Josh Kelley, and of course to watch the Alabama Crimson Tide roll the LSU Tigers in the BCS National Championship game.  It was a perfect way to kick off an exciting week!

Let the festivities begin!

The floor rooms opened this morning at 8:30 and as soon as the gates opened, it didn’t take long for the industry business to begin taking place on the show room floor.  It’s pretty exciting to walk the floor and look left and right see the business being conducted.  You could feel the energy as business was being conducted left and right, new products were being revealed and hunting celebrities smiled candidly for photos and autographs.  

Perhaps what I look forward to most about the ATA Show is catching up and socializing with my hunting buddies that I may only see once or twice a year.  I know, I know I should probably be working and not socializing but hey, swapping hunting stories is just plain fun.  I was fortunate enough to catch up and chat with my pal Jason McKee of New Archery Products and Frank Archey of Lone Wolf Portable Treestands.  It’s always good to catch up and listen to other hunter’s success stories.  

I've always wanted to hunt mule deer and seeing this giant mule deer buck has only made me want to go even more.  Only at ATA!

In between working and socializing, I have been able to locate a couple of products that I especially excited about for the 2012 season.  The first was the 20 feet climbing ladder system from Lone Wolf Portable Treestands.  I’m a big fan of Lone Wolf’s climbing sticks, and this new ladder system looks fantastic.  The ladder stick system will get you 16 feet in the air in no time.  I spoke with Lone Wolf President Jared Schlipf about them and he assured me you could safely (with the aid of a lineman’s belt, of course) attach the ladder system to the tree, strap it down and be safely in your stand in 5 minutes.  This is a great product for the mobile hunter.  

Lone Wolf President Jare Schlipf in the middle of an interview discussing the new innovative Ladder Stick System.

I was also intrigued by NAP’s new Armor Rest full capture drop-away rest.  This little 5 oz. piece of engineering genius has a full rubber Armorshield on the body of the rest that stays whisper quiet in operation.  Titanium arms mean less weight, but added strength.  This rest promises full containment with 100% fletching clearance at any angle.  You’ll definitely want to check out this new rest from NAP!

New for 2012 the NAP Armor Rest.  If you're into full-containment drop away rests, then this is the rest for you.

The 2012 ATA Show is still very young, so be sure to keep checking the blogs to be the first to know about the cool new products for 2012.  


ATA Show is Business First

by Patrick Durkin 13. January 2011 03:30
Patrick Durkin

INDIANAPOLIS – While attending the 2011 ATA Trade Show last week (Jan. 6-8) at the Indianapolis Convention Center, I couldn’t help but think it should have been my 20th straight archery/bowhunting Trade Show.

Trouble is, I broke that streak in 1999 after returning from a late-season bowhunt with an intestinal parasite. Believe me, I tried my best to attend, but I never made it out of the house. I finally unpacked my suitcase after spending my travel day and the Show’s first day confined to my house. Since then, I’ve been more careful what I eat while away from home.

No matter how many times I’ve attended the ATA Trade Show, I continue to be amazed by its size, the number of manufacturers, the diversity of product lines, and the products’ amazing innovations. Every time I think these guys can’t possibly make a faster bow; a straighter, more durable arrow; or a truer-flying broadhead, I turn the corner at the ATA Trade Show and run into an engineer who just proved me wrong. It only took me about 10 Shows to concede they’ll never accept the status quo; not if they want to stay in business.

Eve so, it’s not always easy finding those innovations on your own while cruising the Show floor, because its size is overwhelming. This year’s ATA Trade Show featured 513 manufacturers and other exhibitors, who combined to rent 167,650 square feet of booth space, including a record 55 shooting lanes along the Show floor’s perimeters. Add in the aisles, and the Show covers about 300,000 square feet of floor space.

Try to picture that: If the ATA Show were laid out in one giant square, each side would measure 1.5 football fields long. Just so we’re clear, that means the length of a football field, including its end zones, plus half of another field from the back of an end zone to slightly past the 50-yard line.

Now, divide that space into 513 squares and rectangles of various sizes, and you realize you’ll never see everything firsthand at the Show. For kicks, I calculated how much time I could spend in each of the 513 booths if I were to visit every exhibitor during the Show’s three nine-hour days. The answer: about three minutes and 9 seconds.

And that’s just from the perspective of a writer gathering information on the latest bows and bowhunting gear at the Show. I don’t have to worry about choosing the best mix of inventory for my shop, predicting what customers will buy, or making sure deals I negotiate keep me in business another year.

In other words, archery/bowhunting retailers might enjoy attending the Show and socializing a bit with old friends, but they must cover miles of carpeted cement and make lots of important decisions during those three days. Talk about pressure!

Sure, they might take time to snag an autograph from a TV show personality, and they might gawk at someone hanging 30 feet above the Show floor to demonstrate a tree-stand safety harness. Time is money, though, and the mood you see on the Show Floor is far different from what you’ll usually see at hunting shows and fishing shows open to the general public.

And that’s why archery-shop owners who sneak a friend or two into the Show have to be careful. The stakes at the ATA Trade Show are high. When exhibitors discover they’ve wasted precious time explaining a product to someone who shouldn’t be there, and watched a legitimate shop owner walk away rather than wait, they might not let the “show crasher” slide. Every year people are escorted off the Show floor for such deceptions.

Believe me, I keep all that in mind when visiting manufacturers’ booths at the ATA Show. When I spot individuals I need to interview, I back off and circle the block if they’re talking with retailers or shop owners. This show is often the manufacturers’ only chance each year to meet their paying customers -- archery dealers -- and I better not get in their way.

That’s just smart business, and it’s nothing personal.

Did you attend the show? What were your thoughts?

Jim Shockey- Meeting One of the Industry's Most Genuine Bowhunters

by Cody Altizer 7. January 2011 13:38
Cody Altizer

 Before the ATA Show yesterday, Todd Graf gave me a miniature pep talk about how 15 years ago he was in the exact same position as I was.  He told me of how he was intimidated by all the big name celebrities, but encouraged me to attack the pros when looking for product information with a fearless attitude.  He then told me of how Jim Shockey was one of the few hunting celebrities that took time out of his busy day and give him the time of day and listen to Todd’s sales pitch at an ATA show many years ago.  I had always been a big fan of Jim Shockey, but I then made it a point to meet him for myself.

One of the bowhunting industry's most genuine bowhunters!

As I mentioned in my previous blog, I had the pleasure of meeting Jim Shockey today and even got a couple pictures with him.  He and I carried on a casual conversation for a few minutes and I can honestly say he is one of the most sincere and genuine people I have met in the hunting industry.  I told him of how Todd gave me an opportunity similar to the one he gave Todd 15 years ago.  It was truly a pleasure to meet a down to earth, approachable hunting celebrity and I am thankful I had the opportunity to do so.  If you ever have the chance to meet Jim Shockey, go out of your way to do so, I promise you it will be a pleasure! 

Jim Shockey and I talking about bowhunting and the hunting industry in general.  If you ever get the chance to meet Jim, you will meet one of the most sincere people in the hunting industry.

2011 ATA Show Update- Day 2 Features New Bowhunting Gear

by Cody Altizer 7. January 2011 10:44
Cody Altizer

Day two of the ATA Show was even more exciting than the first as I was able to meet some cool new people, learn about some cool new products and simply chat back and forth by some of the more respected names in the hunting industry.  Here’s a quick rundown of some of the cooler products that caught my eye today. 


A bowhunter's paradise!

The X-1 Climbing Stand from X-Stand Tree Stands.

This climbing stand should grab the attention of many bowhunters.  It's extremely safe and attaches securely to the three when going up and down the tree.  It is unique in climbing stand design in that it is built with flexible arms that flex inwards as the cable clinches firmly to the tree and outwards to open the cable for easy climbing.  Best thing yet, it only weighs 12 pounds.

Have you ever came across a product and thought to yourself, "Wow!  That sure is simply, but man is it effective?  Why didn't I think of that?"  Well, that's the case with the all new Buck Pole from Timber Gear.  The Buck Pole is the perfect product for carrying your trophy out of the woods.  No more painful, nagging dragging through the timber.  I tested it out quickly by resting my arms on the pole and letting all my dead weight just hang down from the Buck Pole.  I weigh 180 pounds and the Timber Gear guys had no problem escorting me around the show room floor.  How do you like my dead deer impression?

The new Blood Sport from Muddy Outdoors is their quietest and most versatile treestand ever.  It features the same rope style securing system used on their popular climbing sticks to secure the stand to the tree.  This is system is extremely quiet and simple and makes hanging the treestand a breeze.

Here I am examining the Mathews Z7 Xtreme equipped with NAP Apache Rest and Stabilizer.  That bow felt great in my hands and with the NAP accessories, it's a sure killer.

I was also able to take some time and pose with a few hunting celebrities, Jim Shockey and Laura Francese.

Crossbow technology has come along way over the last several years, and there is shortage of it on display at the ATA show.  There were several crossbows being showcased from companies such as PSE, Barnett, Exaclibur, Horton among others.  

Day 2 of the ATA was a blast and I am looking forward to getting back on the show room tomorrow!

2011 ATA Show Day 2 - More Bowhunting Gear

by Justin Zarr 7. January 2011 06:08
Justin Zarr

Halfway through Day 2 of the 2011 ATA Show and I'm seeing a bunch of cool new bowhunting products that are coming out for this year.

The staff working hard updating blogs, videos, and articles from the hotel this morning.

Two companies are now producing treestands with cast aluminum platforms; Gorilla and Leverage (River's Edge).  For many years Lone Wolf held the patent on the cast aluminum platform but with that running out recently we're starting to see some of these new products hit the market.

Both stands are nice, but lack the refinement and adjustability of the Lone WOlf.  The Gorilla stands have no side to side adjustments or platform leveling, which is slightly disappointing.  The Leverage stand is very well made and the platform casting looks amazing.  The platform is only 3/4" thick and the entire stand weighs in at just 14 lbs, but also lacks the side to side adjustments that I'd like to see.  The seat leveling system also leaves some to be desired.  Both stands will retail around $199, but for that price I'd like to see some extra functionality added to them.

The new cast aluminum stand from Leverage.

Cast aluminum treestand from Gorilla.

New from Mountain Mike's reproductions is their turkey mounting kit called the Beard Collector.  This kit is very well made and looks great.  The plaque comes with a fan mount, an option for mounting the spurs, and hanging up to 5 beards.  The beards are mounted via a very simple and effective screw system with shotgun shell covers.  This is a killer new product for you turkey hunters looking for a classier way to display your trophies.

Trophy Taker has come out with a new line of field points that include a small o-ring for a secure fit.  These points screw in nice and tight and won't come loose after every shot.  I'm sure you all know what I'm talking about with how annoying it can be to re-tighten your field points every time you pull them out of the target.  A very simple, yet effective new product.

As usual the stars are out signing autographs at various booths around the show. 

And as promised, here's a better photo of the Tree Spider harness from Robinson Outdoors.  SO far this product has been the talk of the show.  Light, easy, fast, and safe.

I'm grabbing some lunch now and will update with another blog after the show ends tonight.

2011 ATA Show Day 1

by John Mueller 6. January 2011 12:06
John Mueller

I am exhausted from day 1 of the ATA Show. Hereare some of the new and interesting products I spied at the show today.

Mountain Mikes Reproduction Skulls Dipped in camo

Tink's scent dripper

Viper Archery Lost Camo sight with micro adjust.

And the new Bowtech Invasion Bow

Much more coverage to follow. Stay tuned for updates all weekend.

Categories: Bowhunting Blogs

2011 ATA Show Day 1 - Cool Bowhunting Products

by Justin Zarr 6. January 2011 11:47
Justin Zarr

 Day 1 of the 2010 ATA show went extremely fast as it seems to do every year.  It's amazing how quickly an 8 hour day can pass when you're enjoying yourself, checking out new bowhunting products and meeting with friends you only get to see once or twice a year.  I didn't have a chance to walk the entire show today but I did manage to scope out a few cool new products.

I started my day off at the New Archery Products booth when I was able to get ahold of the new Apache Stabilizer.  There may not be any revolutionary technology here, but this is another solid product that is well built, functional and very reasonably priced.  For a projected retail of $39.99 (black version) and $49.99 (Realtree camo) this stabilizer features NAP's proprietary sound dampening material and includes a 3" carbon fiber extension arm.  This will allow archers to customize the size of their stabilizer based on their wants and needs.

The Apache Stabilizer in Realtree shown with 3" carbon fiber extension (not attached).

They sure look good on all those Mathews bows!

WHile at the NAP booth I got to visit briefly with the Whitetail Freaks Don & Kandi Kisky, who are always extremely nice, and country music star Craig Morgan.  To me this is half the fun of these shows, being able to talk with people you don't get a chance to see very often.

Craig Morgan chatting with the Kisky's and Brady Arview from NAP.

Another product that caught my eye, and a lot of other eyes as well, is the new Tree Spider harness from Robinson Outdoors.  This new safety harness is lightweight and easy to adjust, which is what demanding bowhunters want.  Judging from the buzz around this product I have a feeling it will be a huge seller in 2011.  Check out more at

I'll get a better photo of the Tree Spider harness tomorrow, I promise!

New from Muddy Outdoors for this year is their Bloodsport treestand.  This all-black stand is based on the Hunter Pro platform so it's very lightweight and it now features the same rope cam system as Muddy's climbing sticks.  Using this stand along with a set of their climbing sticks should be a great combination for mobile hunters who demand their equipment be quiet and light weight.

The Bloodsport, Muddy Outdoors' first stand using their rope cam technology.  Super light and ultra quiet.

Tink's is expanding on their deer decoy lineup with the new Mister October decoy.  This self-inflatable decoy is very lightweight and when deflated can be fit easily into your pack.  No more wrestling with noisey hard-plastic decoys!  Combine Mister October and Miss November and you have a very deadly combination.

Mister October and Miss November - inflatable deer decoys from Tink's.

My buddies Mike and Shawn from Heartland Bowhunter, signing autographs at the Muzzy booth today.

Of course I saw a ton of other products and people today, but I'll have to bring you the update on those tomorrow!  Be sure to check our Facebook and Twitter pages as I update them throughout the day (and night) with cool photos and info from the show!

Archery Trade Show Update- Day 1

by Cody Altizer 6. January 2011 08:30
Cody Altizer

  There were many things I was looking forward to when I decided to move to Northern Illinois and work at the office during the fall.  For one, I was excited to be able to hunt big, Midwestern deer with my bow for an entire season.  Secondly, I was looking forward to filming Todd Graf and Justin Zarr and their hunts throughout the fall.  Lastly, I was looking forward to attending the 2011 ATA Show.  I had heard stories about the most inclusive archery show in the country, but never thought I would be able to attend.  Well, I was able to peruse the 2011 ATA Show snapping photos and feeling like a little kid in a candy store today.  For those of you who aren’t able to attend the show, it’s truly indescribable.  It’s a bowhunters dream!  New products, hunting celebrities, chatting with industry friends and simply enjoying the great sport of bowhunting is what it is all about!

What I first saw when I first walked in to my first ATA Show!

Just a cool sign for Mathews Bowhunting, right?  Not exactly, this banner was advertising Mathews new bowhunting game for the Wii console.  This is a must have for the hard core video game hunter.

Nearly all of the bowhunting industry’s top manufacturers are in attendance showcasing their top products and showing off their top new products for the 2011 hunting season.  It was really cool to be able to just wander around in awe of all the cool new bowhunting gear out there, and I was tempted to just raid the entire show and run away  with all the gear and cool new products!  Okay, not really, but it was a fun thought!

Jim Shockey doing an interview for the Outdoor Channel about the new Black Block archery target.  

I was excited to be able to get a closer look at some of the new products and anxious to see what products would surprise me when I got there.  I first wanted to check out the new Apache Stabilizer from New Archery Products (NAP).   I used the Apache Arrow rest for the 2010 season and loved it, and the Apache stabilizer offers the same deadly silent, stealthy qualities of the Apache rest, just in stabilizer form.  I can say for sure that by bow will have an Apache Stabilizer on in it for the 2011 hunting season.  NAP also released the Apache Micro for 2011 that features the same tool-less adjustments and laser indexed horizontal and vertical markings for extremely fine tuning.  Like the original rest, the Apache Micro is scary quiet and extremely accurate.  It’s just another great product by NAP.  NAP also released their new crossbow broadhead, the FOC, which offers a whopping 3” cutting diameter for all you crossbow users. 

The NAP Apache Arrow Rest and Apache Stabilizer side by side.  Together they make a silent, but deadly, combination!

NAP's new Freakin' Outrageous Cut (FOC) Crossbow broadhead.  With an industry leading 3" cutting diameter, this broadhead promises bigger blood trails and quicker recoveries.

I also made sure to stop by the Tink’s booth to see what they had going on new for 2011 and was pleasantly surprised by a new decoy they’ve assembled.  If you are familiar with the inflatable decoy Miss November from Tink’s, then you’ll be excited to meet her boyfriend, Mr. October.  Mr. October is a simple lifelike, inflatable decoy with removable antlers that make it easy to set up in the field and deadly once it’s assembled.  Mr. October is going to upset a lot of rutting bucks during the 2011 hunting season, that’s for sure.


Above: The all new Mr. October inflatable decoy from Tink's.  As successful as Miss November was to bowhunters across the country, Mr. October will add yet another component when hunting those rutting bucks in late October.  Below:  A Tink's representative talks in detail about the lifelike properties of Mr. October while camera man and video editor films in high definition!  An exclusive video of this product will be uploaded soon!

I just thought this painting was awesome.  Talk about a truly talented artist!

Moultrie also had several cameras on display including their new M-100 Mini and M-80 Mini cameras, as well as their new Plot Stalker.  All three cameras offer beautiful picture taking features and all retail less than $180.  There will be an exclusive video review of these products tonight, so don’t forget to check them out! 

Dan Yohan of Moultrie Cameras discussing Moultrie's new trail camera, the Plot Stalker.  The Plot Stalker relies on time lapse photography to allow you to view 12 hours of activity in just 10 minutes so you can know exactly when and where deer are entering and exiting your food plot so you can best know how to hunt them.

The 2011 ATA Show is in full force as we speak and I am anxious to get back in there tomorrow and see what else I can stumble upon.  It’s been a ton of fun so far and it’s exciting to know we it’s not even half way over!  Don’t forget, our staff is updating live from the ATA Show via Facebook, Twitter and right here on the homepage of, so stay tuned for the latest keep fresh in your browser and phone to make sure to receive all the latest news and product information.  Also, keep an eye out tonight for exclusive first look videos at many of the new products being released today as well!

2011 ATA Show Begins!

by Cody Altizer 5. January 2011 16:39
Cody Altizer

The 2011 ATA Show in Indianapolis, Indiana officially kicked off this afternoon with the Outtech Innovations Party.  The ATA Show is one of the biggest and most inclusive hunting shows of the year and it really couldn’t come at a better time, as several of the hunters and manufacturers I ran into were still in full fledge hunting mode.  It was cool to be able to chat with many of the hunter’s and here about the failures and success of their 2010 season.  The Outttech Innovations Party was well attended and well organized and I can’t wait to get a closer look at some of the cool new products tomorrow when the actual ATA show begins.


Scent Blocker was one of the companies in attendance for the Outtech Innovations Party.  For 2011 Scent Blocker is is proud to show case their new safety harness, the Tree Spider.  

Wildgame Innovations was also in attendance exhibiting some of their new nutritional attractants and supplements.

  Many of the hunting industry’s biggest hunting celebrities and manufacturers were in attendance to socialize and enjoy a little country music from Rhett Atkins.  While Rhett was certainly a worthy performer and put on a quite a performance, Michael Waddell’s son, Mason, actually stole the show as he covered a couple rock n’ roll songs by Guns N’ Roses (my favorite band) and AC/DC.  This little kid can sing!  Many manufacturers had small booths set up and were advertising some of the products they will be showcasing this year.  Kind of a sneak peak at what’s to be released tomorrow when the actual show begins and you can bet I will be with there with camera in hand to take photos and upload new information almost as quickly as I find it.  

The star of the show, Mason Waddell with his dad, Michael to his right and Rhett Atkins to his left.  Mason rocked the crowd by singing some classic rock and roll songs!

If you are looking for constant updates and new product information from the 2011 ATA show, keep fresh in your web browser tomorrow because you don’t want to miss a thing! Your Resource for Live Updates from 2011 ATA Show

by Todd Graf 4. January 2011 02:09
Todd Graf

 Since January coincides with the end of deer season here Illinois, you would think that I would be pretty depressed right now.  Well, that’s not at all the case, because with the 2011 ATA Show begins this week!  Tomorrow our staff will be heading to Indianapolis, Indiana to cover the show live from the show. will be reporting live from the show with live blog updates and exclusive videos of all the cool new bowhunting gadgets and gizmos.  Check regularly to keep up to date with all the new information being released!  This year the ATA will be showcasing 500 exhibitors spaciously spread out on a 300,000 square foot show room with 300 media representatives on sight.  The 2011 ATA Show is the place to get a sneak peak of all the cool new products for 2011.  I myself can’t wait to hit up the shooting lanes and test out the new bows for 2011, especially the new Z series by Mathews! 

There will be several seminars being conducted this week including some by John Campbell and Jeremy Leu of the Campbell Outdoor Challenge.  John and Jeremy are the hosts of the Campbell Outdoor Challenge and are the industry experts in the sport of filming hunts.  I can’t wait to learn a thing or two!  If the name Jeremy Leu sounds familiar, that’s because he was featured on Episode 4 of Bowhunt or Die this season.  Jeremy harvested a beautiful 150+” buck on film.  Be sure to check out the footage if you haven’t already.

If you aren’t able to make it the 2011 ATA Show, will be your resource for all the latest updates and information the entire week so make sure you check back with us often; it's going to be fun!

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